School Branding that evokes Positivity and a Sense of Pride
Branding provides a means for schools and colleges to convey their ethos and create a sense of identity with both children, students, teachers and parent. School branding is more than just a logo, although a logo is a key part. It is about the message that portrays from the school including the signage, reception, mission statement, the colours, the stationary and supporting promotional materials and much more.
Whether it is sports, arts, creativity, or academic excellence ensure that it is conveyed properly. Branding attributes a unique and distinctive identity to each school or college for people to identify with and differentiate from other schools or colleges.
In school branding, school logos play a prominent role. Logo is the most identifiable feature for any school or college. From prospectus, website, letterhead, business card, uniform to badge, logo is what that stands out as unique. Apart from evoking positivity and a sense of pride among the students, school logos must be appealing to both prospective parents and students alike. We encourage the school to involve the children in the conception phase. This is because the logo represents the school where they work, discover, compete make friends etc, it should be a design that evokes emotion and they can identify as their own. Based on these selected ideas, we design two or three professional logos and after a few tweaks by the head teacher, the final design is eventually selected produced.
Design3i adopts a unique approach for designing school logos.
How Design3i Helps
Normally you get only one chance to create a positive impression and Design3i strongly believes that one has to grab it with both hands. We know that there exists vast difference between branding for schools and branding for business. Therefore we adopt those activities that help with school branding in the UK. As logo is quintessential to branding, we always strive to design a recognizable image as it can be easily remembered. Besides, more than the content it is the logo that helps people to better identify a particular school or college. As logos are forever, we design school logos very carefully. We ensure that the school logos are easily recognizable, striking, creative, unique, impressive and appealing. Design3i logos uses both dark and light backgrounds.
Whether starting from scratch or revamping the existing design, Design3i adopts a unique approach for designing the school logos. We involve the children of the particular school in the ideation phase. This is because as the logo represents the school that they study in, it should be a design that evokes emotion in them. They should be able to connect with the logo at the first glance.
After gathering inputs from the head teacher, we work with children during the first phase of the logo design process. Through brainstorming sessions we encourage children to make sketches and from these rough sketches we develop a number of ideas. Then we narrow it down to a few selected ideas with the help of the head teacher. We design two or three professional logos based on the selected ideas and after a few tweaks by the head teacher, the final design is eventually selected. This is how we come up with school logos that Inform, Inspire and Influence.